Defining Your Brand Identity
This workshop will guide you through an exploration of your core brand purpose to develop strategies for creating and communicating a solid “identity.” This brand identity serves as the foundation for marketing and other expressions of your brand as it grows. We’ll dive into your current market position, current audience and client base, and current brand expressions as well as the aspirational versions of all of the above. The workshop will provide case studies, exercises, insights and strategies into how to execute your brand communications to position yourself toward that aspirational next step for your brand and business.
[Español] Descargar PDF: Los fundamentos de las comunicaciones de marca
Live workshop held April 20, 2021
What Materials Will Participants Need for This Workshop?
Ticket holders will be asked to fill out a BRIEF questionnaire in advance of the workshop so I have a feel for what brands or businesses they’re coming to the table with
Computer/device to tune in
Note taking supplies suggested, e.g. pen and paper
About Emily Rae Pellerin
Emily R. Pellerin is a Brooklyn-based writer and communications strategist with a focus on art, design and creative communities. Her work and vision helps creative businesses grow by telling their stories through clear brand identity and positioning; marketing partnerships and press; and on live and digital platforms through content development, editorial direction, concept-specific events and cultural programming. Emily's strategic expressions are rooted in design research, journalistic principles, and a people-centered perspective.